If you’re waiting for the “perfect buyer” to fall head over heels for your home, I’ve got news for you: that’s probably not why your house isn’t selling. The real reason? Price.

Let’s be honest—homes are taking a little longer to sell than they did a year ago. According to Realtor.com, the typical home spent 60 days on the market in August, a full week longer than last year. That’s actually above pre-pandemic norms for the second month in a row.

Sure, part of the slowdown comes from there being more homes on the market. Buyers have options now, so houses aren’t flying off the shelves. But here’s the kicker: overpricing is playing a huge role.

The Market Has Changed—Your Price Needs to Too

A lot of homeowners are listing based on what they think the market should be doing—remembering the boom a few years back and assuming buyers will pay a premium. But the reality? Average list prices have mostly stayed steady for the last few years. That’s a big shift from the rapid growth we saw in 2021 and 2022, when sellers could list high and still get multiple offers.

Now, buyers are a lot more careful. Even a slightly high price can turn them away. If you’re expecting to beat last year’s sales numbers or match the pandemic-era frenzy, you might be setting yourself up for frustration.

Why Overpricing Backfires

Today’s buyers can be picky. There are more homes to choose from, and they don’t give sellers the benefit of the doubt like they used to. If your home feels overpriced, even a little, buyers simply move on. Waiting for the “right” buyer without adjusting your price rarely works.

Here are a few signs your home might be priced too high:

• Showings are slow or few and far between
• Offers are low or non-existent
• Feedback from visitors is negative or critical
• Your home has been on the market longer than other comparable homes in your area

If any of these sound familiar, don’t hope your patience will fix it—adjusting your price will.

How to Get Back on Track

Work with your agent to make sure your listing matches the market today, not last year. A small price adjustment can be enough to reignite interest and bring serious buyers through the door.

And don’t stress about “losing money.” Chances are, your home has appreciated over the years, meaning you’re still ahead—even with a modest price adjustment.

Bottom Line

Patience alone won’t sell your house—pricing strategically will. If your home isn’t moving, it’s a market signal. Listen, adjust, and sell smart. The right price can make all the difference.

Talk to your agent today about what buyers are willing to pay right now so your home stands out—and sells—for all the right reasons.